How strong values can grow your business (Giveaway)

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How strong values can grow your business (Giveaway)

Giving = Business Growth!? How does that work?

Around this time of year in 2016 we were recommended a book called The Go-Giver by Bob Burg. The recommendation came from Nicola Whiting, co-owner of Titania, and it resonated so much with us about how business relationships should work that we picked up a few copies for our team to read. At the time, a friend of ours sat down with a cup of tea and one or two or three biscuits… and picked up the Go-Giver to read as we had suggested he did. Within the first two or three pages, he almost put the book down laughing at some of the claims it was making. OK it’s the season of goodwill and all that, but, well really!?

It was suggesting that by giving more, he could grow his business and become more successful. To him, that just didn’t compute. How was giving away things (for free as this book was implying) going to help him grow his business! He failed to recognise that it was much more nuanced than simply giving things away.

Nevertheless, he persisted and embarked on a journey with a character in the book called Joe. Joe is an average, run of the mill sales guy who seemed to be having a crisis because he wasn’t going to hit his end of quarter targets unless he landed a client he termed “the big kahuna”. Out of desperation, he makes a call to some big shot guy who was incredibly successful and known for selling his trade secrets. He wasn’t particularly interested in the secrets themselves more the leverage this successful individual could give him.

Gradually our friend was hooked. He devoured the book within two hours, anxious to uncover these “trade secrets” and see what happened to Joe. We won’t spoil the story for you, but as you may have guessed (else the book wouldn’t be published!) Joe lands that “big kahuna” but not in the way you’d expect. The weeklong journey you embark on with Joe that changed his life, changed our friend’s entire perspective on his business. So, what did he learn that he was so energised to tell us about? (and thank us for the recommendation).


Giving = Business Growth!?

You may still be a little confused. Giving still seems like an odd way to grow a business. So, let us introduce you to “The Five Laws of Stratospheric Success” that Joe was introduced to throughout his journey, a journey that completely transformed his life. These are five laws that when implemented can grow your business and increase your success by giving!


  1. The law of value – your true worth is determined by how much more you give in value than you take in payment.
  2. The law of compensation – your income is determined by how many people you serve and how well you serve them.
  3. The law of influence – your influence is determined how abundantly you place other people’s interests first.
  4. The law of authenticity – the most valuable gift you have to offer is yourself.
  5. The law of receptivity – the key to effective giving is to stay open to receiving.


Although at first glance some of these rules seem oddly simple, common-sense or contrary there are hundreds if not thousands of success stories that proclaim their success. It’s the openness and completeness with which you embrace these rules and implement them into your business and personal life that determines their success.

To us, it was the fifth law that was most surprising. In a book about giving we did not expect to find a law about remaining open to receiving. But as Joe discovered, a natural part of giving is receiving. Without receiving you cannot give. At Zentano, we often say feedback is a gift, but is it a gift that everyone is open to receiving!

The Go-Giver suggests that if you and/or your business embrace these five values, you’ll start to see a lot of magic happen. Your values hold more power than your realise.


Zentano Values

Many of these five laws were already being adopted by Zentano. If not explicitly then implicitly, but since reading the Go-Giver we now actively strive to implement these laws in everything we do. They are intrinsically part of Zentano’s values and are embedded in our culture. We aspire to give every single day and be more like Joe so we can reach more people and work towards our goal of changing the way leadership is done in the UK.

Focusing on our values has led to very positive results in 2019, giving us renewed energy and passion about what we do. 2020 is going to be an exciting year for Zentano as we explore new partnerships, exciting propositions and expansion.

What will Santa and 2020 bring for your business and how will your values influence how close you come to achieving your dreams?

This is our last blog before Christmas and for the first time, we’re giving you some blog homework! See if you can implement each of the five laws of giving over the Christmas holidays and see what happens. One of the biggest secrets is that the success of the laws doesn’t only apply to business but to your personal life too.

Take time to relax, reset and enjoy a lot of festive food so you can enter 2020 looking and feeling bright-eyed and bushy-tailed. Have a great holiday and we’ll see you in 2020! :)


CHRISTMAS GIVEAWAY: This Christmas we’re giving away the very book that inspired this blog – “The Go-Giver” by Bob Burg and John Mann! It’s a brilliant little book that takes you on an inspiring if a little bizarre journey through a week in Joe’s life and how his life was transformed by five simple but powerful business principles.

If you’d like to chance to win this great little book, simply follow the link below to our Zentano Facebook page and follow the instructions! You have until January 6th to enter


⭐️ Click here to go to the Giveaway ⭐️

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