DISC Theory – Personal Development Analysis (PDA)

The Personal Development Analysis (PDA) used by Zentano is based on DISC theory and the work of renowned psychologist Dr. William Moulton Marston. He developed ‘DISC’ theory after studying the personality traits, behavioural patterns, and instinctual reactions of thousands of individuals.

Why use a DISC profiling tool?

As a result of his work, Marston identified four primary behavioural traits:

  • Dominance (D) – pro-active and task orientated
  • Influence (I) – pro-active and people orientated
  • Steadiness (S) – reactive and people orientated
  • Compliance (C) – reactive and task orientated

The PDA tool measures these traits and indicates how to apply the skills and strengths of a person. It will suggest what their motivations are, how they make decisions, how they relate to others and how well they are likely to support their colleagues and team members.

It will also comment on a persons level of self-control (socially responsible and self-disciplined) and their available energy levels.

A PDA profile helps to identify patterns of behaviour. Understanding this can help you to implement solutions for maximizing your strengths and minimizing your ‘blind spots’ or limitations.

Your approach was easy to identify with and you gave me practical insights into how to apply techniques to different work situations to enable me to be more influencing and less fearful in work situations – even though we only had one hour. You were very engaging and you were ‘listening’ (as opposed to just ‘hearing’) and therefore able to have a more relevant discussion. With you it was more business-like, contextual and practically orientated.

Dawn Mealing, Bluefin Wealth Management

DISC profile feedback session